The Museum of Illusions

The Museum of Illusions was opened in late 2018 and is the first permanent tourist attraction to open in Toronto since Ripley’s Aquarium in 2013. Located at 132 Front St. East the space is more of an interactive art-gallery and exhibit space than an old fashioned museum. There are 8 major exhibit rooms such as The Vortex, The Ames Room and the Infinity Room as well as over 70 themed installations ranging from toy displays to visual perspective art to full mind-benders.

The point of entry was a major factor in the design. The ticket counter and cash desk are housed behind a gleaming white marble slab. Retail shelving for the gift shop are custom designed, oversized hexagons. Overlapping circular pendant light fixtures provide a welcome relief from the crisp lines of the shelving and architectural context. The interior of the museum itself is a white, teal and dark grey themed thrill ride where the emphasis is not simply entertainment but also a learning experience.