The Abnormal Beauty Company is a humble and happy umbrella of good beauty brands founded on the principle of doing everything others don’t do and they are changing the world of beauty based on this principle. Founded in Toronto in 2013 they are now in 15 global markets. PDG handles interior design for the Canadian market. Most stores are 1,500sf to 2,000 sf and are located in high end malls. The interiors feature custom shelving, exposed brick, a unique ceiling grid festooned with stage lighting.